Introduction to Social Media Marketing: Bootstrapping with Fundamentals

This course is designed to provide a comprehensive introduction to social media marketing. Students will learn the basics of social media, including how to use different platforms, create engaging content, and measure results.
The course will cover topics such as:
– An overview of social media platforms and their features.
– The benefits of social media marketing.
– How to create a social media marketing strategy.
– The importance of audience research and engagement.
– Creating and curating content.
– Measuring and analyzing results.