Introduction to Social Media Marketing: Bootstrapping with Fundamentals

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About Course

This course is designed to provide a comprehensive introduction to social media marketing. Students will learn the basics of social media, including how to use different platforms, create engaging content, and measure results.
The course will cover topics such as:
– An overview of social media platforms and their features.
– The benefits of social media marketing.
– How to create a social media marketing strategy.
– The importance of audience research and engagement.
– Creating and curating content.
– Measuring and analyzing results.

What Will You Learn?

  • Upon completion of this course, students will be able to:
  • - Create and implement a social media marketing strategy for a brand.
  • - Curate and create engaging content that aligns with a brand's goals and values.
  • - Measure and analyze the effectiveness of social media marketing campaigns.
  • - Demonstrate knowledge of audience research and targeting.

Course Content

Meaning of Social Media Marketing

  • Introduction to Social Media Marketing
  • Lesson Exercise 1

Basics of Social Media Management

Social Media Marketing Strategy

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