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Social Media
Management

This course provides an holistic overview of social media management, covering the essential skills and knowledge needed to develop and execute effective social media strategies for businesses and organizations. Students will learn how to set social media goals, identify target audiences, create engaging content, use social media management tools, measure the success of their campaigns,

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Course Schedule

  • Duration: 3months
  • 3 Times/Week
  • Self-Paced/Live Session
  • Upcoming Cohort: January 2024

Learning beyond above Limit!

Course Curriculum

What You Shall be Learning?

Introduction to Social Media Management

Introduction to Social Media Management

- Understanding the social media landscape
- The role of social media in marketing and communication
- Benefits of social media management for businesses and organizations

Social Media Strategy

Social Media Strategy

- Setting social media goals and objectives
- Identifying your target audience
- Developing a social media strategy
- Conducting a social media audit

Social Media Content Creation

Social Media Content Creation

- Creating engaging and shareable content
- Storytelling on Social Media
- Using different types of social media content (images, videos, infographics)
- Content scheduling and calendar management

Social Media Management Tools

Social Media Management Tools

- Introduction to social media management tools
- Using social media management tools for scheduling, posting, and analytics
- Integrating social media with other marketing tools

Social Media Analytics and Reporting

Social Media Analytics and Reporting

- Measuring the success of your social media campaigns
- Key performance indicators (KPIs) for social media
- Using social media analytics to track progress and make informed decisions

Social Media Advertising

Social Media Advertising

- Introduction to social media advertising
- Creating effective social media ads
- Targeting your social media ads
- Managing your social media advertising budget

Course Outcome

By the end of this course, you will be able to:

– Understand the social media landscape and its impact on marketing and communication

– Develop a social media strategy aligned with business objectives

– Create engaging and shareable social media content

– Use social media management tools to schedule, post, and analyze content

– Measure the success of social media campaigns using key performance indicators (KPIs)

– Manage social media advertising campaigns to reach target audiences

– Stay ahead of the curve in social media trends

Social media management is a growing field, with demand for skilled professionals expected to continue to increase. According to the U.S. Bureau of Labor Statistics, the employment of social media managers is projected to grow by 20% from 2020 to 2030, much faster than the average for all occupations. Here are some of the job titles that social media management graduates may qualify for:

Job Opportunities

  • Social Media Manager
  • Social Media Specialist
  • Social Media Coordinator
  • Content Marketing Specialist
  • Digital Marketing Specialist
  • Marketing Specialist
How to Enroll?

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FAQ

Frequently Asked Question

Socialbambam Cohort holds every two months. I each training, learners have the privilege to upskill digitally and vocationally.

  1. Self-Paced Learning
  2. Live Session
  3. Hybrid Learning

Off course yes. You will be certified, upon completion of each Cohort.

NGN 150, 000

NGN 180, 000

Early birds enjoys 10% discount

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