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This comprehensive course is designed to equip beginners with the essential knowledge and skills to master Google Ads and launch successful advertising campaigns. Through a blend of theory and practical exercises, you’ll gain a deep understanding of the platform’s features and functionalities, empowering you to create effective campaigns that deliver results.

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We do not have free basic course for this course at the moment. Kindly enroll for the advance , to get full holistic practical knowledge.

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  • Duration: 3months
  • 3 Times/Week
  • Self-Paced/Live Session
  • Upcoming Cohort: January 2024

Learning beyond above Limit!

Course Curriculum

What You Shall be Learning?

Introduction to Google Ads

Introduction to Google Ads

- What is Google Ads?
- How does Google Ads work?
- The benefits of using Google Ads
- Setting up a Google Ads account

Keyword Research

Keyword Research

- What are keywords?
- How to find the right keywords for your campaign
- Using Google Keyword Planner
- Keyword match types

Creating a Google Ads Campaign

Creating a Google Ads Campaign

- Choosing your campaign type
- Setting your budget and bids
- Selecting your targeting options
- Creating your ad groups

Writing Effective Ad Copy

Writing Effective Ad Copy

- The anatomy of a text ad
- Writing effective headlines and descriptions
- Using calls to action (CTAs)
- Ad extensions

Tracking and Measuring Results

Tracking and Measuring Results

- Setting up conversion tracking
- Understanding key metrics
- Using Google Analytics to track your results

Optimizing Your Campaigns

Optimizing Your Campaigns

- Split testing
- Adjusting bids and budgets
- Improving your quality score

Course Outcome

By the end of this course, you will be able to:

– Confidently navigate the Google Ads platform and its key features.

– Conduct effective keyword research to target the right audience.

– Create and manage successful Google Ads campaigns across various campaign types.

– Write compelling and impactful ad copy that resonates with your audience.

– Optimize landing pages to maximize conversions.

– Track and measure campaign performance using essential metrics and reporting tools.

Learning a Google Ads course can open up a wide range of job opportunities and career prospects in the dynamic field of digital marketing. Here’s an overview of the potential benefits and career paths you can pursue:

Job Opportunities

  • Google Ads Specialist
  • Digital Marketing Specialist
  • Marketing Manager
  • PPC Analyst
  • SEO Specialist
  • Content Marketing Specialist
How to Enroll?

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FAQ

Frequently Asked Question

Socialbambam Cohort holds every two months. I each training, learners have the privilege to upskill digitally and vocationally.

  1. Self-Paced Learning
  2. Live Session
  3. Hybrid Learning

Off course yes. You will be certified, upon completion of each Cohort.

NGN 150, 000

NGN 180, 000

Early birds enjoys 10% discount

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